Rice Veil Melt-to-Cloud Cleansing Sheet

A new single-sheet ritual for your cleansing line

Rice Veil Melt-to-Cloud Cleansing Sheet begins as an ultrathin dry veil rather than a liquid cleanser or loose powder. When water is added, the ivory sheet loosens into a milky phase and then develops into dense cloud-like foam between the palms, creating a brief but memorable cleansing ritual.

Differentiation

One sheet represents one use, making the ritual intuitive while combining the visual novelty of a thin sheet with a milk-to-microfoam transformation. It gives a brand a distinct way to express formulation character beyond loose powder and conventional liquid pumps.

Recommended brand fit

The concept suits brands that prioritize travel or discovery kits, minimalist skincare routines, and indie brands seeking a signature experience beyond a standard foam cleanser. It can be developed for individual sachets or multi-sheet containers, and positioned for daily cleansing or periodic texture-care routines.

Texture and ingredient story

The soft ivory veil evokes rice starch, while an amino-acid cleansing base supports fine foam. Betaine, panthenol, allantoin and inulin can build a comfortable after-feel story. Brand messaging can branch into a texture-care version with an enzyme or PHA family ingredient, or a soft daily version without enzymes.

Custom development

We can design the sheet diameter and thickness, embossing, dissolution speed, foam volume and elasticity, fragrance or fragrance-free direction, after-feel, and individual or multi-sheet packaging around your target consumer and distribution environment.

AI-generated image.

We propose a fast-dissolving sheet base built around amino-acid cleansing agents while retaining enough structure to create satisfying foam between the palms. Rice starch and betaine can shape the milky sensory profile, while panthenol, allantoin and inulin can support a comfortable post-cleansing feel as concept ingredients. Depending on brand positioning, development can branch into a daily texture-care direction using papain or a PHA family ingredient, or an enzyme-free direction designed for a milder sensory profile. Final composition, use levels, dissolution speed and foam performance would be developed around the target market and packaging conditions.

1. Remove one sheet with dry hands.
2. Wet both hands generously with lukewarm water, place the sheet between the palms and rub gently to create a milky microfoam.
3. Apply the foam to a wet face and massage lightly along the skin texture.
4. Rinse thoroughly with lukewarm water.
5. Close the container immediately to keep the remaining sheets away from moisture. For external use only. Avoid direct contact with the eyes and discontinue use if irritation occurs.