Porcelain Fold Paste-to-Milk Cleansing Concentrate

Formulation development proposal

Porcelain Fold Paste-to-Milk Cleansing Concentrate reworks familiar daily cleansing through a concentrated paste and a water-controlled ritual. The ivory paste holds its shape from the tube, folds into a cream under wet fingertips and loosens into a milky low-foam cleanser as more water is added, making the transformation itself a memorable brand signature.

Differentiation

Rather than using a pre-formed foam or a fluid gel immediately, the user dispenses a small measured amount and adjusts the texture between cream and milk through water. Its concentrated appearance, controlled dosing and staged activation connect into one premium cleansing experience with clear visual and sensorial distinction.

Recommended brand fit

Proposed for dermocosmetic brands elevating an essential cleanser into a more considered ritual, premium brands centered on minimal texture and material expression, and brands planning a concentrated product for travel or focused routines.

Proposed usage experience

At dispensing, it appears as a soft mineral paste that holds a defined shape. The first contact with water loosens it into a flexible cream; additional water on the face creates a thin milky low-foam phase. The experience focuses on the folding texture and clean rinse rather than abundant lather.

Custom development direction

We can design paste density and extrusion shape, cream-release speed, low-foam level, mineral tone, fragrance-free or low-fragrance options, post-rinse feel, tube material and orifice specification around your brand. The direction can be tailored for a daily morning cleanser, a light evening wash or a portable concentrate format.

AI-generated image.

Build the concentrated paste around amino-acid-derived cleansing agents and a polyglyceryl emulsifying system that loosens smoothly on contact with water. Kaolin can be explored to express a refined mineral texture rather than a coarse scrub, while betaine, glycerin, trehalose, panthenol and allantoin support a daily-cleansing sensory direction. Fragrance-free or low-fragrance options, mineral tone, paste density, low-foam level and post-rinse feel can be customized to the brand positioning.

Dispense approximately a pea-sized amount onto dry hands, add a small amount of water to the fingertips and loosen the paste into a soft cream. Massage lightly over a damp face, gradually add more water to create a milky low-foam phase, then rinse thoroughly with lukewarm water. Avoid direct contact with the eyes and use externally only.