Oat Burst Capsule Gel Shampoo

A skincare sensibility, reimagined for shampoo

A proposal for brands looking to bring a new visual and tactile experience to scalp care. Translucent oat-toned gel and ivory capsules connect the first impression of the product with the ritual of dispensing, working it between the hands and building a lather.

Three reasons to explore this concept

• A visibly distinctive texture: soft capsules suspended in translucent gel offer a visual alternative to conventional liquid shampoo. The concept lends itself to clear packaging and texture-led brand content.
• A ritual that begins at the fingertips: the formulation direction centers on gently working the soft capsules between wet hands before lathering, adding a sensory moment to an everyday routine.
• A coherent ingredient and design story: oat-derived beta-glucan, betaine and panthenol connect with the oat palette and soft texture to shape a daily scalp-care positioning focused on comfort.

A fit for brands that want to

• Extend the aesthetic and ingredient story of a skincare line into haircare.
• Differentiate a scalp-care range through texture and ritual as well as ingredients.
• Introduce daily haircare with a natural oat-inspired mood and thoughtful packaging.

Develop it in your brand's language

Shape gel clarity and viscosity, capsule appearance, lather and rinse feel, fragrance and packaging around your audience and price positioning. The concept can provide a starting point for a quiet, oat-inspired identity or a refined skincare-led haircare range.

AI-generated image.

• Oat-derived beta-glucan | Beta-Glucan: the proposed anchor of the oat ingredient story, connecting a soft-texture direction with a comfort-focused scalp-care identity.
• Betaine: part of a formulation direction aimed at a moisture-rich feel and a light finish.
• Panthenol: brings a scalp-and-hair conditioning direction to the skincare-inspired haircare story.
• Gel base and soft capsules: bring capsule visibility, the feel between the hands, lather and rinsing together as one cohesive sensory experience.

The proposed ritual begins by working the soft capsules between wet hands before building a lather.

1. Thoroughly wet the scalp and hair with lukewarm water.
2. Dispense into wet hands, gently work the capsules between the palms and build a lather.
3. Cleanse the scalp and hair with a gentle fingertip massage.
4. Rinse thoroughly with lukewarm water.