Ivory Air-Cushion Comb-Release Hair Treatment

A quick treatment where combing becomes application

We propose a rinse-off treatment in which an ivory air-cushion cream rises through the cushion channel of a dedicated wide-tooth comb and spreads evenly from mid-lengths to ends as wet hair is detangled. Unlike a conventional hair pack applied in concentrated handfuls, the controlled dose and distribution become one integrated tool ritual.

For brands seeking lightweight salon care at home

The concept suits hair-care brands built around faster shower routines, brands that want intuitive dosing for different hair lengths, and salon-at-home lines that emphasize a refillable tool and a memorable usage scene. Cushion density and residual feel can be differentiated from a daily lightweight version to a richer damaged-hair version.

Air-cushion structure and even distribution

A cationic conditioning system with fatty alcohols can be structured to retain a low-density cushion form on the comb while spreading smoothly through wet hair. Panthenol, betaine, amino acids, hydrolyzed proteins and light emollients can be balanced to tune combing slip, rinse speed and dry afterfeel for the brand direction.

Developed for your brand

We can jointly design cushion aeration and elasticity, single-use dose, comb-tooth spacing, distribution for different hair diameters, a 30- or 60-second ritual, fragrance and color, matte or transparent tool finish, replaceable cartridge and travel cap. The concept can be developed for daily quick care, a salon ritual or a refill-led line.

AI-generated image.

The base can explore a cationic conditioning system built around cetearyl alcohol with behentrimonium methosulfate or behentrimonium chloride, structured as a low-density cushion cream that distributes through wet hair and rinses quickly. Panthenol, betaine, an amino-acid blend and hydrolyzed proteins are proposed as brand-adaptable hair-care story candidates, while squalane, jojoba esters and lightweight ester oils can tune slip and residual feel for different hair diameters. Ceramide NP or hydrogenated lecithin may be considered as optional lipid-story elements. The final blend is developed around cushion retention, release through the comb channel, distribution on wet hair, rinse speed, dry afterfeel and cartridge-material compatibility.

After shampooing, gently remove excess water from the hair. Release one dose into the cushion channel of the dedicated wide-tooth comb with its refill cartridge installed, then comb slowly from mid-lengths to ends while avoiding the scalp. Smooth through lightly by hand, leave for approximately 30 to 60 seconds, and rinse thoroughly with lukewarm water. Dose and number of passes can be adjusted to hair length and diameter. Rinse with water if the product enters the eyes.