Frost Pearl Roll-to-Microfoam Scalp Prewash development concept image · Development reference image
Development concept

Frost Pearl Roll-to-Microfoam Scalp Prewash

We propose a targeted pre-shampoo scalp treatment in which a cool pearl serum rolls directly onto the scalp and transforms into a fine microfoam with water and massage.

Formula code
EVAS-CF-001787
Product category
Haircare
Product type
두피 프리워시
Physical form
반투명 저점도 세럼 / Translucent low-viscosity serum

Formula concept

We propose a precise scalp ritual that begins before shampooing. A cool pearl-toned translucent serum rolls directly along the parting and hairline through a multi-ball applicator, following targeted areas more deliberately than a water format poured into the hands. When massaged with wet fingertips, the thin serum transforms into a dense microfoam, creating a clearly staged prewash experience from application to rinse.

The concept is designed for scalp-wellness brands that want to extend care beyond a single shampoo step, as well as premium hair brands proposing post-workout refresh or periodic deep-cleansing rituals. Roller structure, foam level, cooling sensation, fragrance, and post-rinse feel can be calibrated to the target customer and developed as a brand-owned routine connected to shampoo and tonic products.

AI-generated image.

Key ingredients and formulation direction

Use a mild cleansing system such as sodium cocoyl glutamate and cocamidopropyl betaine at a controlled low-foam level, allowing a dense microfoam to emerge only when water is introduced. Panthenol, betaine, xylitol, and ectoin support a hydration-led prewash story, while zinc PCA can connect to a fresh scalp-conditioning direction. Surfactant ratio, viscosity, cooling sensation, and fragrance can be calibrated to the intended cleansing profile and frequency of use.

Proposed usage experience

Before shampooing, roll an appropriate amount over dry scalp sections such as the parting, hairline, and crown. Massage lightly, then massage again with wet fingertips to create a fine foam and rinse thoroughly with lukewarm water. Follow with the brand's regular shampoo. Recommended frequency and cooling intensity can be developed for the intended scalp profile.

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