Dew Capsule Slip-to-Foam Cleansing Jelly

Formulation development proposal

Dew Capsule Slip-to-Foam Cleansing Jelly reinterprets a familiar foaming cleanser through the contrast of a clear elastic jelly and soft visible capsules. On wet skin, the jelly first forms a smooth cleansing cushion; with water and massage, the ivory capsules release and the texture shifts into a low-bubble cream foam, turning the cleansing process into a distinctive brand memory.

Recommended brand fit

Proposed for dermocosmetic-inspired brands focused on comfortable daily cleansing, premium cleansing lines that differentiate through visible texture, and brands seeking a sensorial ritual without scrub particles.

Proposed usage experience

When dispensed, ivory capsules remain clearly visible through the pale aqua jelly. On wet skin, the jelly glides into a soft cushion; during massage the capsules release, then a small amount of water transforms the formula into a creamy low-bubble foam for a clean, comfortable rinse.

Custom development direction

We can develop the contrast between gel and capsules around your brand colors, then tailor jelly rebound, capsule size and dispersion density, foam density and volume, rinse speed, post-cleanse feel, fragrance-free or low-fragrance options and dispensing compatibility to create a differentiated daily cleanser.

AI-generated image.

Build the jelly base around a blend of amino-acid and amphoteric cleansing agents, supported by glycerin, betaine, panthenol and sodium PCA to target a soft cleansing cushion and a clean rinse. Develop the soft lipid capsules around hydrogenated lecithin, squalane and bisabolol so they release flexibly during massage as a visible and sensorial signature. Ectoin or hyaluronic-acid derivatives, fragrance-free or low-fragrance options, capsule color and gel clarity can be adjusted to the brand direction.

Wet the face thoroughly and spread an appropriate amount gently over the skin. Massage lightly to experience the jelly cushion; as the capsules begin to release, add a small amount of water to build a soft cream foam, then rinse clean with lukewarm water. The concept can be developed for daily morning cleansing or as a second cleanser after makeup removal.